Though my work history has allowed me to gain valuable hands-on experience in a variety of fields the one industry that has remained a constant both in involvement and enjoyment has been marketing.  My educational background in business began in Human Resources; however, after working for a few years in the field I realized that the work I was doing was stifling my creative spirit.  Because I had always enjoyed creative hobbies I found a position in the very creative field of Inter Design where I gained practical knowledge of what it means to be a business owner and the marketing tasks I was in charge of included designing and developing print advertising, article writing, graphic design and the execution of marketing programs and promotion for the company.

After starting a family I began my career as an entrepreneur.  I was the first of two momstown.ca licensees where I gained an unmatched amount of marketing experience.  As the owner of this social media networking group for mothers I was able to achieve

-      Organization and execution of marketing programs and promotions including marketing campaigns, special events, and promotions

-      Event planning and on-site execution of large scale marketing events including post-program reconciliation including fiscal and strategic results    

-      Coordination of company participation in industry tradeshows

-      Create content, maintain and update website and blog for the company

-      Creation and maintenance of multiple social media accounts including company Facebook page, Meetup.com group, and Twitter account

-      Create content and distribute monthly member e-newsletter

-     Successfully establishing and nurturing media relationships

At the end of my license purchase with momstown.ca I was able to sell my business for a profit and return to my work in the interior design field.  As a sole-proprietor I was again responsible for all marketing tasks for the company.  In addition to expanding on the experience I gained through ownership of the momstown.ca chapter my involvement and understanding of the world of social media took on a whole new life.  I became even more active on various channels of social media and added to my blogging background by starting a blog writing about how people in the design trade could utilize social media to their fullest potential.  The social media research I completed gave me the knowledge to again expand my hands-on experience to include teaching at a college level.

As a college professor I developed an entire course on the topic of social media in the event planning industry.  I taught weekly classes on the subject and received excellent feedback from both senior college administrators and students on my teaching and guidance abilities.  Through my course I assisted more than one student with obtaining positions in the social media field and though I was invited to return to continue to teach the course my family was unfortunately relocated and it was not feasible to accept the position.

I have since continued my interior design business but have come to realize that though I have an extremely entrepreneurial spirit I believe that such an innovative soul would be best served by sharing it with a company who looks for employees to treat the company as if it were their own.  

Enthusiasm for Engagement Marketing:  Strong personal interest and proven business execution in the field of marketing and social engagement.  Confident in knowledge of how to engage consumers to build positive brand relationships with both B2C and B2B clientele.  

Effective Oral and Written Communications: Demonstrated ability to communicate information to senior management, co-workers, clients, students and the general public.  Recent on camera experience with local news station and cable network program.  Avid user of various types of social media for promotion of business, author of two blogs BuyBorrowandStyle.com and SociallyStylish.com.  Years of knowledge in customer service obtained through working in the interior design and hospitality industry.  Proven experience in providing orientation training to staff and presenting to groups. 

Extensive Research and Promotion Experience: Continuous commitment to maintaining and upgrading knowledge through personal research on the latest innovations and best practices in marketing, social media and issues and processes.     

Strong Analytical Skills:  Ability to evaluate reports, extract and summarize relevant information based on expressed requirements.